Leveraging LinkedIn for Career Coaches and their Clients (4-1-22)

Optimizing the value of LinkedIn is important both for career coaches and for their clients. This program provides information about LinkedIn best practices for coaches to share with their clients. Judi Hays demonstrates how you (and your clients) can leverage LinkedIn to find the right stakeholders, engage with them, and have meaningful conversations. This session is valuable for both novice and advanced LinkedIn users. Judi covers strategies related to brand building as well as finding, connecting, and engaging with the right people in meaningful ways. She also shares some cool hacks related to the latest LinkedIn features. PRESENTER: Judi Hays is a sought-after Certified LinkedIn Marketing Strategist who helps busy executives and businesses increase online visibility using a proven strategy that turns underperforming LinkedIn profiles/pages into prospect-attracting powerhouses to generate increased opportunities. Judi is a published author and her most recent book is 'Elevate, Expand, Engage,' a refreshingly different approach to winning on LinkedIn. Judi has a robust consulting practice that supports senior level executives, companies, and organizations in optimizing the value of LinkedIn. She has extensive experience in marketing and branding with a focus on sales and financial services. Judi has presented to professional associations, business groups, SCORE and Baruch College. Judi is a Forbes Business Council member and contributor. She completed coursework in Media Arts and Marketing Communications at the School of Visual Arts and in Public Relations from Parsons New School. She holds a Technical Writing Certificate from UT-Austin, an Inbound Marketing Certificate from Hubspot, and is a graduate of the Social Media Manager School. During her early career, Judi held marketing leadership roles in hospitality, retail, entertainment, publishing, and financial services; she has authored 12 coffee table trade books under her maiden name, Judi Radice. Eligible for 2 NCDA CEUs.