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Coaching Clients on Building their Personal Brand and Value Proposition (5-17-22)

$10.00 - Member price
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As professional career practitioners, it’s our task to help clients really understand what it truly means to “do your research” before a critical job interview. This program articulates how to coach your clients to build their personal brand, determine what employers are looking for in new hires, and best present their value proposition to land their next job. Your clients will be able to effectively respond to the question, “Why should I hire you?” Stan Silverman prepares you to support your clients in the following ways: * Show how they can genuinely distinguish and differentiate themselves from the competition * Choose words that align with the qualities the employer is seeking * Discuss their unique skillset and talents in a meaningful way * Understand and determine what building their “personal brand” means PRESENTER Stan Silverman, former CEO and nationally syndicated columnist on leadership, is author of “Be Different! The Key to Business and Career Success”, which teaches all of us, as we progress through our careers, how to be different from our peers, so we get that next promotion or job. It also teaches how to help our employer become the preferred provider of products or services in their market. Stan served as the president and CEO of PQ Corporation, a global chemicals and engineered glass materials, and has served on numerous public, private, private equity, nonprofit and educational institution boards. Stan is a widely read nationally syndicated columnist in the Philadelphia Business Journal and 42 affiliated business publications across the U.S., and a conference speaker on leadership. Stan is vice chair of Drexel University’s Board of Trustees and formerly served as chair of the Drexel University College of Medicine and chair of the Soap and Detergent Association. He earned a BS Chemical Engineering and an MBA (Drexel University). He is also an alumnus of the Advanced Management Program at the Harvard Business School. Eligible for 2 NCDA CEUs.

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