Meet the Author "Home Edition" - Michael Sherlock

Michael Sherlock discusses her book, "Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success"

About this Event

Join us Thursday, September 10th, for speaker and author, Michael Sherlock, as we discuss her book, "Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success"

From the author who seeks out spectacular customer experiences in many industries and writes about them in her Shock Your Potential blog, uses them as inspiration for the Shock Your Potential podcast, and employs them as a vehicle for her #SecretShopperMichael persona comes a new book that’s enjoyable to read, practical to apply, and impossible not to recommend to a friend or colleague. Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is the second book in the Shock Your Potential series by leadership and sales expert Michael Sherlock. Written in story format, this book illustrates how the customer experience is the new differentiator in business.

The heart of the book’s message is distilled into the BLEND strategy, a five-part methodology that arms employees and leaders with actionable ideas for delivering enhanced sales and customer experiences. The reader will find immediate relatability in their personal and professional lives. When you learn to “BLEND,” you learn to create value for customers that is repeatable, that sparks loyalty, and that drives profitability.

When it comes to outstanding customer experiences, Sales Mixology teaches you:

•How it’s done

•Why it matters

•Who to emulate

Purchase your tickets here: https://www.eventbrite.com/e/meet-the-author-home-edition-michael-sherlock-tickets-117665489647

Note: Theresa Hummel-Krallinger, host of Meet the Author, offers PACDA members and their guests 50% off the ticket price during the tiered registration period.