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PACDA: Coaching Clients on Building their Personal Brand and Value Proposition

  • Tuesday, May 17, 2022
  • 12:00 PM - 1:30 PM
  • Webinar: Link sent after registration


(depends on selected options)

Base fee:
  • The registration fee for guests is $25.

Registration is closed

 Coaching Clients on Building their Personal Brand and Value Proposition

Tuesday, May 17, 2022

12:00 - 1:30 pm EDT

As professional career practitioners in outplacement and talent development, it’s our task to help clients really understand what it truly means to “do your research” before a critical job interview. This program will articulate how to coach your clients to build their personal brand, determine what employers are looking for in new hires, and best present their value proposition to land their next job. Your clients will be able to effectively respond to the question, “Why should I hire you?”

As a Coaches' Coach, Stan Silverman will prepare you to support your clients in the following ways:

  • Show how they can genuinely distinguish and differentiate themselves from the competition
  • Choose words that align with the qualities the employer is seeking
  • Discuss their unique skillset and talents in a meaningful way
  • Understand and determine what building their “personal brand” means

At the conclusion of Stan’s presentation, there will be ample time to ask questions and share experiences.


    Stan Silverman, former CEO and nationally syndicated columnist on leadership, is author of Be Different! The Key to Business and Career SuccessBe Different teaches all of us, as we progress through our careers, how to be different from our peers, so we get that next promotion or job. It also teaches how to help our employer become the preferred provider of products or services in their market, so customers or clients will want to buy from them rather than their competition.

    Stan served as the president and CEO of PQ Corporation, a global chemicals and engineered glass materials company operating in North America, South America, Europe and Asia Pacific. He has served on numerous public, private, private equity, nonprofit and educational institution boards. As a recognized thought leader and influencer, Stan is a widely read nationally syndicated columnist in the Philadelphia Business Journal and 42 affiliated business publications across the U.S. He has been a speaker on leadership at numerous conferences and events.

    Stan is vice chair of Drexel University’s Board of Trustees and formerly served as chair of the Drexel University College of Medicine and chair of the Soap and Detergent Association. He earned a Bachelor of Science degree in chemical engineering and an MBA degree from Drexel University. He is also an alumnus of the Advanced Management Program at the Harvard Business School. LinkedIn

    NCDA CEUs: You may register to earn 1.5 NCDA CEUs. You must attend the webinar live to receive the CEUs. CEUs are free for PACDA members; $10 for those who are not members of PACDA. NCDA is the National Career Development Association. The NCDA website contains information on NCDA credentialing and Continuing Education requirements.

    Act 48 credit:

    PACDA and PSCA members: After the event, complete the post-event survey, then email to obtain your certificate of attendance, which you can then submit via the PSCA website.

    Not a PACDA or PSCA member?: You may be able to obtain Act 48 credit. After the event, complete the post-event survey, then email to obtain your certificate of attendance. Submit this to the Pennsylvania Department of Education via your local education agency, which will have the final say on whether this program qualifies for Act 48 credit. Or, you may submit via the Pennsylvania School Counselor Association for $10.

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