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MACCA Webinar: Each of Us an Expert: Tips to Build Your LinkedIn Brand

  • Monday, April 29, 2024
  • 12:00 PM - 1:00 PM
  • Zoom

Each of Us an Expert:

Tips to Build Your LinkedIn Brand

Monday, April 29, 2024 | 12 - 1 PM

Via Zoom

Did you know …

  • LinkedIn has over one (1) billion users worldwide and welcomes three new members every second?
  • LinkedIn is a database for networking and relationship building?

How can you define your value proposition, build your personal brand, optimize your LinkedIn profile, and leverage your competitive edge?

By attending this session, you’ll learn:

  • Where in your profile to effectively incorporate keywords
  • How to clearly brand yourself to be memorable
  • How to evaluate your headline and add a USP
  • Free tools and resources

Presenter Bio

Lynne Williams, Ed.D. Candidate, is the Executive Director of the Philadelphia Area Great Careers Group, which provides online career development and networking for career transition (job seekers) and career management (employed and self-employed). Lynne writes resumes, LinkedIn profiles, and LinkedIn company pages, and focuses on keywords. She is currently working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn at and visit to learn more.

More information and registration HERE

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