National Speakers Association (NSA)
Philadelphia Chapter
October 22, 2026
7:00 PM - 8:30 PM
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The Speaker-Author Advantage: Turn Your Expertise Into a Book That Grows Your Business
Zoom link will be available on the registration confirmation page and in the confirmation email
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Your expertise can do more than fill a keynote. The right book can strengthen your authority, extend the reach of your message, support your speaking business, and guide readers toward your programs and services. But without a clear strategy, a book can become disconnected from the business it was meant to grow.
Join NSA Philadelphia for a 90-minute virtual program designed for professional and aspiring speakers who are considering a book, writing one now, or looking for better ways to use an existing book.
Book launch strategist and NSA Philadelphia President-Elect Robbie Samuels will interview speaking-business expert and author Lois Creamer about how she has effectively used her books, including Book More Business and The Speaker Author, to reinforce her positioning and grow her business.
Audiobook expert David H. Lawrence XVII will share current audiobook trends and guide speakers through an important decision: Should you narrate your own audiobook?
Business book ghostwriter Emily Crookston and writing coach and publisher Kim Eley will join Robbie for a moderated conversation about turning expertise into intellectual property. They will explore how to choose the right idea and reader, connect the book to a larger business purpose, develop a focused manuscript, and produce a book that reflects the quality of your professional brand.
The program concludes with audience Q&A featuring all four experts.
You will leave with practical insight into how to:
- Determine what you want your book to accomplish for your speaking business
- Connect your book, keynote, framework, and offers
- Choose a focused idea and clearly defined reader
- Turn your expertise into a compelling, professionally produced book
- Decide whether narrating your own audiobook is the right choice
- Use your book to create opportunities beyond individual book sales
Whether your book is still an idea or already in readers’ hands, this program will guide you toward making it a more intentional part of your speaking business.
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